Web Design & Development
Today’s website is the main entrance to your business. In a society that reveres the breadth of inventory and efficiency of service by Amazon, customers have developed high expectations for website delivery. Websites must run effectively on different operating systems. They must be easy to maintain and easy to up-date. As important as efficiency is visual appeal and customer satisfaction. Websites must look good, operate well, and provide needed information and visual images to users. To remain competitive, websites must also incorporate current technologies for banner headings, streaming videos, active links to other websites or pages, and a method for collecting data on user hits, length of user visits, and soliciting user feedback. Some overused techniques can actually annoy users rather than result in purchases or further inquiry.
It is possible to purchase do-it-yourself packaged software that allows development of a website based on pre-programmed templates. Many people use them, but they fail to support a consistent branding strategy that allows for building national name recognition and company reputation. When marketing was limited to the town or towns in which you did business, this may not have created a problem. However, with domestic and international boundaries now blurred by user access to millions of Internet front doors, a comprehensive and professional webpage which is consistent with packaging and advertising logos is a real necessity.